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Wh!m represents a philosophy of dressing to showcase individuality and personality driven by comfort, ease and effortless style. Every piece at Whim is designed to transcend seasons and trends. 

With a focus on detailing, simplicity and functionality, we bring you easy-to-wear  and care-free essentials for the modern wardrobe. 

Wh!m sources from some of the coolest new upcoming and edgy designers across South East Asia, to provide exciting alternatives to mass-produced fashion. 

Our aim is to find clothes that give the sartorialist on the go the best value for their money, while simultaneously satisfying their style cravings.

In essence we bridge the gap between high-street and designer clothing.